Before picking a low cost option from services like Fiverr or a backyard graphic designer, consider this;
Your brand is not just an simple icon slapped next to some fancy typography. A logo is part of a grater picture that is your brand.
Essentially, a brand, represents your business identity. In simpler terms, your brand is the visual personality and message that your customers can relate to the services and products your business provides.
Your brand is not just a logo on the top of your website, it’s the how the whole website is designed. It’s the choice and style of images used in your booklets. The typeface chosen on your name at the front of your business card. It’s the colour of your uniforms.
When deciding to develop your business branding, choose a team of designers who will think of every aspect of your identity and how it’s presented to your customers.
Don’t fall for the trap of having your logo made cheaply by inexperienced outsourced designers. Do it right the first time, get a brand that tells your story and differentiates your identity from your competitors.